What can you do?
Rule One: Avoid buying plastic-wrapped items when possible. No plastic = no chance of plastic litter.
Rule Two: Don't throw trash on the ground. Dispose of your waste mindfully and by proper means – trash bins and recycling systems.
You can also join our fight against plastic pollution by taking pictures of plastic litter via the Plastic Avengers App. This simple action helps to expose the vast amount of plastic pollution each of us encounters in our daily lives. We’ve achieved a lot through the community’s engagement on the Plastic Avengers App. I will tell you more about that further if you read on.
Awareness campaigns do not help against plastic pollution
Unfortunately, not everyone throws their garbage into the trash. Campaigns to reduce litter have been going on for generations, but pollution has steadily increased.
While one used to find paper strewn about, today we see that paper waste has largely been replaced by plastic and cans. Although litter is timeless, the amount of litter in the environment has increased significantly with the introduction of plastic packaging and cans which are utilized as 'disposable products’.
Why? If you don't have to pay for a package, it has no value and can easily be discarded without personal consequence.
Deposit is a solution
Plastic pollution must be tackled at its source. How? One effective way is the deposit system. Since 2015, I have been fighting for the implementation of a deposit system on cans and plastics; I am pleased to say my efforts have paid off (see Deposit page). With the introduction of the deposit system, we’ve seen a marked decrease in plastic bottle and can litter across the Netherlands. The system is simple: an extra cost is added to account for packaging material, which retrievable by consumers when they return their empty packaging to the store.
Ban polluting products – the SUP guideline
Another effective strategy for limiting waste is banning the use of highly polluting products. One example of this is the July 2021 ban on plastic straws and stirrers. The European Union is further addressing the problem of high polluting products with the Single-use Plastics directive (SUP directive). The number of prohibited products under the SUP directive continues to grow and today includes plastic swabs, balloon sticks, plastic plates & cutlery as well as disposable polystyrene food packaging (ex: McDonalds).
Unfortunately, recycling alone is not a solution for the plastic soup
Recycling is key to reducing waste and I support increasing the effectiveness of recycling programs. However, in the Netherlands today, much of the plastic collected is not reused but rather incinerated. This is an unfortunate consequence of the fact that many types of plastic packaging are not able to be recycled.
Tackling plastic pollution at the source
Dirk Groot, Dutch environmentalist, and I fight against plastic pollution by identifying and targeting high polluting products at their source. Dirk collects key data including the amount of litter that can be found in the environment from specific types of products. Next, we work to stop these products from entering the environment. Our efforts have resulted in important changes. For example, the deposit system on plastic bottles reduces the number of plastics entering the plastic soup. Another key win our team accomplished is driving the transition of AntaFlu’s throat lozenge packaging from plastic wrappers to wax paper.
Other commonly found products that we have succeeded in persuading stores to stop selling include:
- Crackling balls, which are children's fireworks that leave plastic shells on the street
- Fireworks with plastic components
- Water balloons and plastic confetti
We succeeded in this effort after collecting photos of litter and confronting stores with them. Once the stores saw the immense amount of pollution and public outrage, they were motivated to act.
Bio-degradable plastic packaging
In many cases it is impossible to stop the sale of products. One such example is Mars. Candy wrappers from Mars, Bounty, Snickers, and M&Ms score very high each year on Dirk Groot's Top 10 Pollutants. Nevertheless, Mars continues to use plastic wrappers for their candy packaging. When faced with such a challenge, one solution for Mars would be to utilize biodegradable plastic in their packaging. Biodegradable plastic is made from plants rather than petroleum and will naturally degrade in 25-30 years. While this change does not reduce the amount of litter, in the long term it offers a more viable solution to the health of our environment.
Making manufacturers pay for collection and cleaning up of litter
Holding manufacturers accountable for the cost of cleaning up their product’s pollution is also an effective strategy. The European Union’s Single-use plastics directive (SUP directive) requires manufacturers to contribute to the cost of collecting and cleaning up their product’s waste. Beginning in 2023, this measure will be enacted for key high-polluting products including drinking cups, cigarette filters, single meals containers, bags, wrappers, and plastic bags. Beginning in 2024 this policy will further extend to balloons, wet wipes, sanitary towels, tampons, and fishing gear.
Open questions remain about the impact of this plan, however. For example, how will this cost be determined, and will it be adequate? The accuracy behind the cost calculation’s methodology is unclear. Furthermore, will manufacturer’s financial burden be enough to motivate them to change their packaging or will the impact be so minimal that they continue with business as usual? In our experience, polluting companies are generally not dealt with harshly.
Separating plastic waste at schools
Ultimately, we must move towards fully reusing plastic waste as a raw material for new plastic. To accomplish this, we need to ensure proper waste separation. I have been fighting to implement waste separation in schools, so that children can learn at an early age to dispose of waste properly. We recognize that this is often too expensive for schools to implement independently, so we are campaigning for school waste to be classified as household waste, which will make waste separation free for schools.
Will you help fight against plastic pollution?
You too can help us fight against plastic pollution. Our strategy is to collect pictures of plastic litter and take them to manufacturers, stores, and politicians to ask for a solution. By downloading and contributing to the Plastic Avengers App you can directly impact the effectiveness of our campaigns.
In 2022 we are targeting drinking cups. We have launched the Cup Count Campaign to map the extent of pollution caused by plastic cups. We need tens of thousands of photos- Will you help us capture the litter around you? If yes, then download our app today